The Graphic Standards Manual provides a strong brand identity for the City of Shawnee. The foundation of a brand is its graphic identity, the logo and other visual elements that represent it. A cohesive graphic identity allows everything from business cards to the doors on a City vehicle to tell a brand’s story.
By having a strong brand and graphic identity, the City of Shawnee will inspire its citizens and be equipped to share the area’s amenities with the world. This branding journey begins with a new identity system and standards to maintain it. But the final destination will be determined by resourcefulness and good stewardship by every City employee.
Simply put, standards are what put the identity in graphic identity. They enable an organization to maintain its distinctive look and feel in any situation.
By using its graphic elements consistently and judiciously, the City of Shawnee can build a lasting image and distinguish itself from other cities. Graphic standards allow the many departments and organizations to come together as a unified whole before the citizens we serve.